AXS, a leading provider of advanced ticketing and live event technology, has partnered with Tickets for Good (TfG) to introduce a new API integration in the UK. The collaboration allows AXS clients to directly allocate ticket inventory to TfG’s members, which include healthcare professionals, teachers, charity staff, volunteers, and others who make meaningful contributions to their communities.
Through direct connectivity with the Tickets for Good platform and its network of more than 620,000 verified members worldwide, UK venues, promoters, and artist management teams working with AXS can efficiently extend access to live events. Beneficiaries include NHS staff, educators, charity workers, volunteers, and individuals impacted by the Cost of Living crisis. At the same time, partners can expand their audiences, optimise attendance, and enhance their social impact initiatives.
Following its successful launch in the United States, the integration is now live in the UK, with Germany scheduled to follow in 2026. The solution gives promoters full oversight of ticket pricing, allocation volumes, and eligibility periods, ensuring flexibility and control.
Peter Quinlan, Managing Director for Europe at AXS, said the UK rollout enables partners to transform unsold tickets into memorable experiences for those who give back to society, highlighting how innovative technology can strengthen community engagement while broadening audience reach.
Steve Rimmer, Founder and CEO of Tickets for Good, noted that pairing TfG’s purpose-led platform with AXS’s scale and event portfolio helps convert positive intent into tangible experiences. He added that increasing participation from the UK entertainment sector is creating a streamlined, technology-driven pathway connecting thousands of members with live events.
To date, Tickets for Good has distributed more than one million tickets across the UK, working alongside major ticketing partners and over 1,000 event organisers across music, theatre, and sport. The platform verifies eligible users and operates within a secure, closed network, enabling event partners to boost attendance, cultivate new audiences, and support their communities.
After strong momentum in the UK and expansion into the U.S. and mainland Europe, Tickets for Good continues collaborating with industry partners and investors focused on aligning social impact with commercial growth. Key developments in 2025 include:
Through direct connectivity with the Tickets for Good platform and its network of more than 620,000 verified members worldwide, UK venues, promoters, and artist management teams working with AXS can efficiently extend access to live events. Beneficiaries include NHS staff, educators, charity workers, volunteers, and individuals impacted by the Cost of Living crisis. At the same time, partners can expand their audiences, optimise attendance, and enhance their social impact initiatives.
Following its successful launch in the United States, the integration is now live in the UK, with Germany scheduled to follow in 2026. The solution gives promoters full oversight of ticket pricing, allocation volumes, and eligibility periods, ensuring flexibility and control.
Peter Quinlan, Managing Director for Europe at AXS, said the UK rollout enables partners to transform unsold tickets into memorable experiences for those who give back to society, highlighting how innovative technology can strengthen community engagement while broadening audience reach.
Steve Rimmer, Founder and CEO of Tickets for Good, noted that pairing TfG’s purpose-led platform with AXS’s scale and event portfolio helps convert positive intent into tangible experiences. He added that increasing participation from the UK entertainment sector is creating a streamlined, technology-driven pathway connecting thousands of members with live events.
To date, Tickets for Good has distributed more than one million tickets across the UK, working alongside major ticketing partners and over 1,000 event organisers across music, theatre, and sport. The platform verifies eligible users and operates within a secure, closed network, enabling event partners to boost attendance, cultivate new audiences, and support their communities.
After strong momentum in the UK and expansion into the U.S. and mainland Europe, Tickets for Good continues collaborating with industry partners and investors focused on aligning social impact with commercial growth. Key developments in 2025 include:
- Selection for the BPI Innovation and Department for Business and Trade “Music Mission to Japan,” including participation in the UK House music tech showcase at SXSW London.
- Completion of pilot events for TfG Belgium, with a full launch planned in Belgium and Germany in Q1 2026.
- Appointment of Derek DeVeaux as Global Chief Operating Officer, alongside additional hires and internal promotions across the UK and global teams.
- New and returning event partners such as Melody Garden, Phoenix Arts Club, Pixies, Robbie Williams, Sherelle, The Roundhouse, The Sun Festival, and Yungblud.
- Launch of TfG Netherlands with ambassador Robbie Williams, joined by football legend Edwin van der Sar as a new ambassador.
- Participation in a UK Government ministerial roundtable on secondary ticketing with Ministers Madders and Bryant, alongside the Departments for Culture, Media and Sport and Business and Trade.
- A North America spotlight interview in partnership with the UK Department for Business and Trade.
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