Daily CSR

tag:https://www.dailycsr.com,2026:rss-98140425 Mary Kay Ukraine Launches Beauty Is More Beautiful Shared™ Campaign Thu, 24 Sep 2026 15:54:00 +0200 us Debashish Mukherjee

Mary Kay Ukraine has introduced Beauty Is More Beautiful Shared™, a global initiative focused on celebrating women who encourage, inspire, support, and empower one another.

The campaign is built around Mary Kay's long-standing view that beauty extends well beyond physical appearance. It encompasses confidence, compassion, personal connection, and the positive influence that can emerge when women share their experiences, knowledge, time, and encouragement.

The Beauty Is More Beautiful Shared™ initiative highlights the importance of meaningful relationships in personal development and overall well-being. Through personal stories, shared experiences, and community-based activities, Mary Kay Ukraine aims to create more opportunities for women to connect and support each other. The initiative also reflects the company's commitment to helping women identify their potential, pursue their ambitions, and achieve success together.

In Ukraine, the campaign will include social initiatives as an important part of its overall program.

“Beauty Is More Beautiful Shared™ reflects who we are and what has always mattered to Mary Kay: women supporting women,” said Ryan Rogers, Chief Executive Officer of Mary Kay Inc. “As we enter our next phase of growth, we celebrate and empower every Mary Kay woman, from our Independent Beauty Consultants to their customers. Beauty Is More Beautiful Shared™ is more than a campaign; it is a movement.”

For Viktoriia Zoria-Iatsenko, General Manager of Mary Kay Ukraine, the campaign has particular relevance in the Ukrainian context.

“In Ukraine, beauty has always meant more than what we see in the mirror. It is a source of confidence, resilience, and opportunity that empowers women to move forward, even in the face of challenges,” she said. “That is why the Beauty Is More Beautiful Shared™ campaign resonates so strongly with us. When women share encouragement, knowledge, and opportunity, they create a powerful community that helps everyone thrive. Through entrepreneurship, education, and social initiatives, Mary Kay is committed to helping more women and girls unlock their potential and shape their futures with confidence.”

Bringing the Campaign to Communities
Mary Kay plans to activate Beauty Is More Beautiful Shared™ globally through a range of consumer engagement initiatives. The activities are centered on the company's belief that beauty can have a greater impact when it is shared through confidence, encouragement, support, and opportunities for others.

In Ukraine, the campaign will feature prominently at major city events and festivals through interactive beauty spaces. Mary Kay will also work with media organizations to introduce audiences to the ideas and values behind the initiative.

Social impact programs will form an important part of the Ukrainian campaign, including:

“The Real You: Shine with Mary Kay 2.0” — Delivered in cooperation with the Association of Mentoring for Children and Youth, Civil Society Union, the program is designed to provide teenage girls from vulnerable groups with practical knowledge and skills. The initiative aims to strengthen confidence, encourage personal development, and help participants navigate the challenges of modern life. Topics include self-care, makeup, digital literacy, online safety, and mental well-being.
“Pink Changing Lives®” — Mary Kay will continue its social impact program supporting women affected by breast cancer. The initiative incorporates beauty and self-care sessions into the rehabilitation journey while providing a supportive environment intended to help participants rebuild confidence, support emotional well-being, and develop a positive relationship with beauty.

Mary Kay Ukraine: Selected Recognition
Mary Kay Ukraine has received a number of industry and business distinctions in recent years:

Mary Kay Ukraine was named Company of the Year by the All-Ukrainian Industry and Analytical Center in both 2023 and 2024.
In the “Choice of the Year 2024” national business awards organized by international marketing company Ipsos, Mary Kay Ukraine won in two categories: Lip Color Cosmetics of the Year and Anti-Aging Cosmetics of the Year. In 2023, the company received “Choice of the Year 2023” awards for Eye Color Cosmetics of the Year and Lip Color Cosmetics of the Year.
Mary Kay placed 8th among 5,500 brands in the Forbes Best Brands for Social Impact 2026 ranking, improving from 9th place in 2025. It was the only beauty brand among the Top 15 and the only direct-selling company included in the ranking.
For the fourth consecutive year, from 2023 through 2026, Mary Kay was recognized by Euromonitor International as the No. 1 Direct Selling Brand of Skin Care and Color Cosmetics Worldwide.
Mary Kay ranked second in the Forbes Best Customer Service 2026 ranking, a substantial improvement from 93rd place in 2025. The company was the only beauty brand in the Top 15 and the only direct-selling company in the Top 50.
Mary Kay ranked 19th among the world's 100 leading beauty companies in Beauty Inc.'s Top 100 Beauty Companies 2025 ranking by Women's Wear Daily, published in 2026.

Today, Mary Kay operates across 40 markets worldwide, continuing its focus on beauty, entrepreneurship, community engagement, and opportunities for women.

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Baker Hughes Named 2026 Best Corporate Citizen in Energy

Baker Hughes, an energy technology company, has been included in the 2026 100 Best Corporate Citizens ranking, placing first among companies in the energy sector and 37th overall.

The annual ranking evaluates the largest publicly traded companies in the United States and has recognized corporate leaders in areas such as non-financial reporting and positive contributions to employees, communities, and the environment since its launch in 1999.

Now administered by 3BL, the 100 Best Corporate Citizens ranking uses a methodology that continues to evolve through collaboration with ISS STOXX and input from a broad range of stakeholders. Fewer than one in five companies in the Russell 1000 have earned a place on the list during the past five years.

“Baker Hughes has long viewed sustainability as a core to our business strategy and a fundamental part of our culture,” said Allyson Book, Chief Sustainability Officer at Baker Hughes. “Using the United Nations Sustainable Development Goals and Global Compact as our guide, we remain focused on turning our commitments into meaningful action through the decisions we make, the technologies we develop and the way we operate every day. Our place on the 100 Best Corporate Citizens list reflects the dedication of our employees in more than 120 countries who bring our values of integrity, transparency and accountability to life throughout our sustainability journey.”

Progress on Emissions Reduction
Baker Hughes reported significant progress in reducing greenhouse gas emissions in 2025. The company achieved a 36.9% reduction in absolute Scope 1 and Scope 2 GHG emissions compared with its 2019 baseline, representing its largest reduction to date.

Greater use of renewable energy, together with improvements in operational efficiency, helped reduce combined Scope 1 and Scope 2 emissions from company facilities by 49.0% compared with the 2019 baseline.

The company's community engagement efforts also continued during the year. In 2025, Baker Hughes supported more than 900 charitable organizations worldwide, while over 2,100 employees volunteered more than 45,000 hours in communities where the company operates.

Recognition for Transparency
Charlie Wilkie, CEO of 3BL, said the companies recognized in the ranking demonstrated a commitment to transparency, including during periods when greater disclosure presented additional challenges.

Now in its 28th year, the 100 Best Corporate Citizens ranking is described by 3BL as the longest-running assessment of companies in the Russell 1000 Index based entirely on publicly available information. Companies cannot lobby or pay to secure a position on the list.

How the 2026 Ranking Is Determined
The 2026 methodology evaluates 221 individual factors across seven pillars, covering areas that include climate change, employee relations, and human rights.

Unlike rankings that may rely on private submissions, the 100 Best Corporate Citizens assessment uses information that is publicly available. Companies are not charged a fee to be considered.

For the 2026 ranking, the underlying data and information were published between June 2025 and June 2026.

Click here to know more.

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Kenvue’s Climate Strategy and 2030 Decarbonization Goals

At Kenvue, we see human health as closely connected to the health of the environment around us — including the air we breathe and the communities where we live. Through our Healthy Lives Mission, we are working to make everyday care a force for positive change, supporting healthier people, a healthier planet, and greater resilience for the future.

A key part of this effort is our approach to decarbonization. Our Climate Transition Plan sets out the actions we intend to take to lower greenhouse gas emissions throughout our operations and value chain in the near term, while contributing to our longer-term decarbonization objectives.

From Climate Goals to Measurable Action
Our climate strategy is built around several important commitments:

Cut Scope 1 and Scope 2 greenhouse gas emissions by 42% by 2030.
Source 100% of the electricity used across our operations from renewable sources by 2030.
Encourage 75% of key suppliers to establish science-based climate targets by 2028.
Work toward our longer-term goal of achieving net zero emissions by 2050.

These commitments help shape decisions involving our facilities, supply chain, and products.

Increasing the Use of Renewable Energy
Transitioning to renewable electricity represents an important opportunity to lower emissions generated by our operations. Since 2020, Kenvue has expanded its use of renewable energy through onsite solar projects and agreements that support renewable electricity procurement in markets around the world.

By the end of 2025:

76.2% of Kenvue's electricity consumption came from renewable sources, compared with 29.3% in 2020.
The company had 21 onsite solar installations across 14 countries.
13 agreements were in place to support the procurement of renewable electricity from offsite sources.

Working With Suppliers to Reduce Value Chain Emissions
Kenvue's Supplier Climate Action Program is designed to help suppliers strengthen their climate-related capabilities and make progress toward science-based emissions targets.

In 2025, approximately 300 suppliers were identified as priority partners. Together, these suppliers represent the majority of emissions associated with purchased goods and transportation-related activities.

Beyond supplier engagement, Kenvue is examining additional ways to lower emissions throughout its value chain. Areas of focus include developing more sustainable ingredients, improving packaging, finding new transportation solutions, and incorporating climate considerations into product design.

Continuing the Journey Toward Decarbonization
Climate action is a long-term process that requires continued progress across multiple areas. By expanding renewable electricity, working more closely with suppliers, and incorporating climate considerations into business decisions, Kenvue is working to advance its vision of a healthier future for both people and the planet.

Key Terms

Scope 1 emissions: Greenhouse gas emissions produced directly by operations or assets that a company owns or controls.
Scope 2 emissions: Indirect emissions associated with purchased electricity, steam, heating, or cooling.
Value chain emissions: Emissions generated through activities outside a company's direct operations, including suppliers, transportation, and packaging.
Science-based targets: Emissions-reduction goals developed in alignment with the reductions required by climate science.

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Congratulations to Laura Knebusch, Senior Vice President of CPG Marketing and Customer Experience at Georgia-Pacific LLC, on being selected as one of Ad Age’s Leading Women 2026.

Throughout her career, Knebusch has helped advance marketing innovation and spearheaded award-winning campaigns, contributing to continued growth across Georgia-Pacific’s brands and business operations.

Georgia-Pacific is proud to see her achievements recognized alongside this year’s distinguished group of honorees.

Click here to know more.

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2026 Sustainability Leaders Survey: Key Industry Trends

Another year has brought new challenges and shifting priorities for sustainability professionals.

Regulations are continuing to change, geopolitical developments are influencing corporate priorities, and expectations from investors, customers, executives, and other stakeholders remain demanding. Meanwhile, sustainability teams are under growing pressure to demonstrate tangible business impact rather than focusing solely on meeting compliance requirements.

The 2026 Sustainability Leaders Survey, conducted by Novata, examines how sustainability professionals are responding to this evolving environment. The survey looks at a range of issues, including organizational structure, technology adoption, business value creation, regulatory preparedness, and talent strategies. Its goal is to provide a clearer picture of how the sustainability function is changing and which approaches are delivering results.

Participate in the 2026 Sustainability Leaders Survey and contribute to a broader understanding of how sustainability teams are responding to change, generating business value, and preparing their organizations for the future.

Why Take Part?

Contribute to the Industry Dialogue: Share your experience and perspective to help create a broader picture of how sustainability professionals are adapting to change and demonstrating business value.
Gain Industry Benchmarks: Help develop useful benchmarks while gaining insight into how other organizations are addressing major sustainability priorities.
Receive Exclusive Findings: Participants who opt in will be among the first to receive the survey report, including key trends and industry benchmarks, scheduled for release in November 2026.
Enter the Reward Drawing: Participants can choose to enter a drawing for the opportunity to receive one of two $200 Patagonia gift cards.

Click here to share your insights.

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