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TCS Becomes The ‘Superbrands’ Of The UK



03/07/2016

After the recent survey conducted by the “Business Superbrands” TCS bags the said recognition.


TCS Becomes The ‘Superbrands’ Of The UK
Dailycsr.com – 05 March 2016 – TCS or the Tata Consultancy Service has been given the award of “Business Superbrands status” for the year of 2016. TCS is a “leading” consulting, IT service and business solution provider.
 
TCS bagged the status of Superbrands after the organisation went through the “most recent evaluation of the long-running annual survey”. The said evaluation process marks out the leading “business-to-business brands” in the United Kingdom from the year of 2001. The survey was conducted by “The Centre for Brand Analysis”, wherein “2,500 individual business professionals across the UK” were forming part of its subjects.
 
Moreover, the survey also stretched its limit and incorporated the “independent and voluntary Business Superbrands Council”, whereby judging as many as “1,500 brands” on three “key” criteria such as: “quality, reliability and distinction”.
 
The enhanced “brand strength” of TCS has received a certification through the “latest” Superbrands report, while Brand Finance has also recently ranked TCS as “the world's most powerful IT services brand” that scored “78.3 points” and earned “an AA+ rating”. Additionally, TCS has also been rated as the number one company in providing “customer satisfaction across the IT services industry in the UK”.
 
The leverage added to TCS’s “digital capabilities” also helped raise the profile of the company. As a result TCS came up with “ElectUK app” in the year of 2015 in an attempt to connect all the “General Election voters” of the United Kingdom through their smartphone, whereby using the same as “a big data social media analytics tool”. The “digital initiatives” of TCS has made the company as “one of the most innovative companies in the world” claims Forbes Magazine.
 
 
TCS is working with its forty partners for bringing in a change creating an impact especially in the fields of education, health and sustainability. In attempt to bridge the “IT skills gap” in the United Kingdom, TCS has invested into its “‘IT Futures’ programme”. Along with its partners like STEMNET, TeachFirst and MyKindaCrowd, the said programme of TCS has catered to “over 25,000 young people across the UK” to educate them in “IT challenges, coding and application design competitions and classroom teaching”.
 
The Head of TCS in Ireland and the United Kingdom, Shankar Narayanan said:
“It's an honour to be recognised amongst such hugely influential brands, many of which are TCS’ partners or clients. The efforts of our 11,000 UK employees – our best brand ambassadors – will continue to build our brand, evolve our customer’s businesses and help strengthen the UK's position as a leader in the digital economy."
 
While, the Chief Executive of TCBA cum the Chairman of the Business Superbrands Council, Stephen Cheliotis stated:
“A potent reputation is a critical advantage for a company. As an annual barometer of brand strength, those companies performing well in this year’s Business Superbrands survey can take confidence in their reputation. Being a leading Business Superbrand is not just about being the most well-known, but also about standing out from rivals and being perceived to consistently deliver a good quality service or product. The fact that the Business Superbrands process canvasses both business-to-business marketing experts and business professionals reaffirms on all counts that the brand is performing well”.







References:
http://www.europe.tata.com/