Daily CSR
Daily CSR

Daily CSR
Daily news about corporate social responsibility, ethics and sustainability

Empowering Youth Through Financial Literacy and Entrepreneurship Education: A Nonprofit's Journey



05/07/2024


Mainstream education often neglects the importance of financial literacy, a crucial skill shaping lifelong outcomes. Recognizing this gap, Twyla Prindle pioneers financial education for children as young as seven through innovative programs at Us & Our Children Inc. and initiatives like Kash Kids and Prindle House Publishing. Introduced through a Common Impact and Fidelity Investments volunteering program,

Twyla's impactful work centers on authoring over 25 children's books, notably the bestseller "Where Is My Money?" Her commitment to instilling financial literacy and entrepreneurial skills is further emphasized through speaking engagements, revolutionizing financial education for future generations.
 
Twyla's journey into promoting financial literacy and entrepreneurial skills for children is deeply rooted in personal experiences. Raised with a strong financial literacy foundation by her father, she learned early money management skills, like using a zip bag for her allowance and participating in her grandma's Christmas Savings Club.

However, college brought unforeseen challenges, as she accrued $44,000 in credit card debt, facing repercussions like a lost job offer. Determined to overcome this setback, Twyla spent two years diligently paying off her debt while drawing from childhood financial lessons. Supporting friends in similar situations, she realized the value of early financial education. Thus, she embarked on teaching kids about money, starting with a summer camp and promptly authoring children's books on financial topics. Through storytelling and workshops, Twyla actively dispels financial misconceptions, making a tangible impact on youth financial literacy in Jacksonville, Florida, and beyond.
 
Why is teaching financial literacy to children at a young age beneficial?
Research indicates that children aged 7 to 11 have typically developed behavioral patterns that can significantly influence their future. This underscores the importance of introducing essential life skills, such as financial literacy, to young learners as early as possible. By instilling fundamental money math skills during their formative years, we empower children to make informed decisions in their daily lives, laying a strong foundation for financial responsibility as they grow.
 
What are the hurdles faced in managing a nonprofit?
Securing funding, particularly for staffing, poses a significant challenge in nonprofit management. While funding sources often support programmatic endeavors, they may not fully cover the costs associated with personnel, presenting a sustainability challenge. It's a delicate balance of obtaining operational funding while ensuring adequate staffing to deliver programs effectively. Without a dedicated team, the organization's capacity to execute its mission is compromised. Thus, sustainable funding for staff salaries is paramount for the long-term viability of the organization.
 
Many of the schools and organizations we partner with for our programs prioritize consistency in personnel over volunteer support. Initially, due to resource constraints, we faced program waitlists. However, over time, we've expanded our capacity and optimized our operations to accommodate more participants, thereby enhancing financial literacy among students in Jacksonville, Florida.
 
Can you share your experiences participating in skills-based volunteering initiatives with Common Impact and Fidelity?
Engaging in skills-based volunteering programs facilitated by Common Impact and Fidelity has been immensely rewarding. Through these collaborations, I've gained invaluable insights and established meaningful connections with Fidelity volunteers. Their support has been pivotal, particularly in navigating complex projects, such as developing a fundraising strategy for our upcoming augmented reality website launch in late 2024. Access to industry professionals has been instrumental in bridging knowledge gaps and refining our digital initiatives, leaving me inspired and better equipped to navigate the evolving landscape of our digital world.
 
You've been involved in several skills-based volunteer projects with Common Impact and Fidelity Investments. Can you tell us about your collaborations with Fidelity volunteers?
Kash Kids has had the privilege of partnering with Fidelity teams on multiple occasions, each time yielding fruitful outcomes. During a Flash Consulting event, we received a comprehensive framework for selecting a virtual learning platform for Kash Kids World, an interactive educational platform aimed at making financial learning engaging for youth. Subsequently, a different team of Fidelity volunteers assisted in further refining our platform vision and developing a strategic roadmap.

These collaborations have been instrumental, especially considering the ambitious nature of our projects, such as devising a multi-faceted fundraising strategy, cultivating corporate sponsorships, and planning virtual galas. Each team member brought unique skills and perspectives to the table, propelling our vision forward and laying the groundwork for securing the necessary funding to realize Kash Kids World.
 
Could you discuss specific outcomes or changes resulting from implementing the volunteer’s suggestions?
In my third collaboration with Fidelity skills-based volunteers, we concentrated on devising a fundraising strategy. One significant recommendation was to form a five-person team to initiate the planning process. Following this advice, I enlisted the expertise of a fundraising consultant, and since November 2023, we've been diligently advancing our efforts behind the scenes.

Our progress has been steady, with monthly meetings and an expanding fundraising team. Moving forward, our focus is on actively securing larger donations, diversifying our financial support, and ensuring the sustainability of our initiatives. The action steps outlined by the Fidelity volunteers have been instrumental in guiding us as we implement the new fundraising approach.
 
Could you discuss any upcoming projects or initiatives?
We recently introduced a program called Elves in Business, aimed at educating children about entrepreneurship. As an extension of our Kash Kid financial literacy initiative, we arranged a field trip to a local business center, offering children the opportunity to interact with entrepreneurs and participate in group discussions. The experience was well-received, garnering interest from both the business center and schools to turn it into a recurring program. Currently, we are formalizing Elves in Business as a regular part of our programming, aiming to expose children to discussions about money with professionals actively engaged in the field.

Moreover, we are enriching our programs by empowering children to choose activities beyond financial literacy. For instance, we recently organized a student-planned video game tournament, which significantly boosted attendance at our Friday night gatherings. These gatherings serve as spaces for our members to foster connections and build community among like-minded peers and parents.
 
What advice would you offer to aspiring social entrepreneurs seeking to create a positive impact?
Engaging in volunteering or employment within fields aligned with your interests is invaluable. While some may attempt to reinvent the wheel, contributing your unique perspective to existing initiatives can often be more effective. Additionally, finding a mentor, whether through personal connections or literature, can offer valuable guidance. One of my mentors once shared a piece of advice that resonated with me: "What is your next affordable step?" This reminder encourages identifying and leveraging the resources within reach to advance your goals.
 
Twyla Prindle's journey epitomizes the transformative power of financial education, highlighting how equipping young minds with essential life skills can pave the path for a brighter, more prosperous future. Twyla's emphasis on knowledge sharing is exemplified through her embrace of skills-based volunteering, which has propelled her mission forward in tangible ways. Collaborations with skills-based volunteers have led to innovations like Kash Kids World and provided invaluable guidance on fundraising strategies. Through skills-based volunteering, nonprofits can amplify their impact in communities by enhancing their operational capacity.