Daily CSR
Daily CSR

Daily CSR

Daily news about corporate social responsibility, ethics and sustainability


Employees At Timberland Enjoy Earth Week Filled With Sustainable Challanges



04/25/2017

Timberland gives “employees with a different opportunity to get involved” into its commitment towards protecting the “outdoor”.


Dailycsr.com – 24 April 2017 – Timberland is a global brand for outdoor lifestyle, whereby it is dedicated to its “ongoing commitment” of protecting the “outdoors”. Likewise, celebrating the season of Earth Day, Timberland takes on a “range of initiatives” for engaging its employees in its corporate “environmental agenda”.
 
In fact, in this year, besides “hosting Earth Day service events” wherein employees from all over the world participate, Timberland has launched “its second annual Earth Week” that took place from the 17th of April 2017 to the 21st of April 2017. Through this five daylong event, the employees were encouraged to bring down their respective as well as “collective environmental footprints”.
 
In the words of the Environmental Stewardship Manager, Zack Angelini:
“Every day of the week presents employees with a different opportunity to get involved, from learning about carbon emissions to recycling. This year we’re looking to build on last year’s wins to engage even more employees.” 
 
The “Stratham Earth Week” began with a “Trash Can Turn In”, whereby inviting employees to voluntarily “turn in their personal desk trash can for a week”. It is a challenge that makes the employees more “mindful of what they throw”. The following the employees got “the opportunity to test drive electric vehicles”, besides learning about their “benefits”.
 
On the third day, last year’s “most, named “Dumpster Dive” was conducted, wherein employees donned in “Tyvek suits” got to sift “trash bags” for rescuing recyclable items. According to Zack:
“Last year’s results were very revealing. We emptied and sorted 13 randomly selected bags and discovered that the equivalent of only four bags was actual trash. The remaining items could have been composted or recycled. We’ve taken steps in the past year to make recycling and composting easier for employees and I look forward to diving again to see our results.”
 
The fourth day, was celebrated as Timberland hosted its yearly “Greener Living Fair”, wherein “external vendors set up booths displaying products and services that can help employees live greener lives”. The event came to a close with a “team celebration” that was accompanied with “locally sourced organic food”. In the words of the “Senior Manager of Community Engagement”, Atlanta McIlwraith:
“We live in an 'out of sight, out of mind' society where we have the luxury of not seeing the trash we generate pile up around us. Earth Week’s daily challenges and topics bring to light some opportunities to renew our commitment to protect our shared planet. Ultimately, we all need to change our behaviors to become more sustainable and Earth Week is our way to support employees in beginning to make those changes.”
 
 
 
References:
ethicalperformance.com